From a Good Idea to Market Success

In the truest sense of the word, it is brilliant ideas—born from creative, resourceful, and forward-thinking entrepreneurs working alongside motivated employees—that ultimately drive a company’s success, whether it involves developing a product, a service, or a marketing strategy. It’s just like cooking. It’s that “something different” in the ingredients and spices that leads to a whole new culinary delight!

More than 30 years ago, our company founder and current managing partner, Wolfgang Oehm, had the idea to develop a heat recovery system for plastic processing machinery. From today’s perspective, it was a forward-thinking idea. In the reality of that time, however, it was a nice idea with rather modest short-term prospects for successful marketing. The obstacle to its slow success was simply the very low energy prices, which did not allow for a demonstration of cost-effectiveness in the short term.

Networking creates opportunities